供應鏈金融論文選題(走進論文:《區塊鏈下不同消費者的供應鏈最優決策》—研究背景)

分享興趣，傳播快樂，增長見聞，留下美好！親愛的您，這里是LearningYard學苑。

今天走進論文欄目為大家帶來：《區塊鏈技術驅動下不同消費者類型的供應鏈最優定價決策》——研究背景，歡迎您的用心訪問！本期推文時長大約2分鐘，請您耐心閱讀。

Share interest, spread happiness, increase knowledge, and leave beautiful. Dear, this is the Learing Yard Academy!

Today, enter the thesis column brings you the paper: Optimal pricing decision of supply chain driven by blockchain technology for different consumer types - Research Background. Welcome to visit! This tweet usually takes about 2 minutes to read. Please read patiently.

本期推文將從思維導圖、精讀內容、知識補充三個方面進行精讀分享。

This tweet will share intensive reading from three aspects: mind map, intensive reading content and knowledge supplement.

思維導圖

精讀內容

文章的研究背景部分主要涉及到兩部分，一部分是區塊鏈，另一部分是顧客忠誠。

The research background section of the article deals with two main parts, one is blockchain and the other is customer loyalty.

在段落分布上，本部分總共有五段，前三段是區塊鏈技術相關，分別是品牌零售商使用區塊鏈技術的舉例，區塊鏈特點相關的研究綜述和區塊鏈技術現實應用案例的梳理。在第三段最后提到了區塊鏈技術應用的理論空白。

In terms of paragraph distribution, this section has a total of five paragraphs, the first three are blockchain technology related, which are examples of blockchain technology used by brand retailers, a review of research related to blockchain features and a compendium of real-life application cases of blockchain technology. At the end of the third paragraph, the theoretical gap of blockchain technology application is mentioned.

第四段是對顧客忠誠的文獻梳理，包括消費者類型的劃分和分析角度。

The fourth paragraph is a literature review of customer loyalty, including the classification of consumer types and analysis perspectives.

最后一段對前四段的文獻綜述進行了總結，指出了現有研究以及不足。本文的創新點也是建立在對前人研究的理論空白上的。

The last paragraph summarizes the literature review of the previous four paragraphs and points out the existing studies as well as their shortcomings. The innovation of this paper is also based on the theoretical gaps of previous studies.

知識補充

我們在日常生活中處處能聽到品牌這個詞，本篇討論的消費者忠誠也是針對于對品牌的忠誠，那么，什么是品牌？

We hear the word brand everywhere in our daily lives, and the consumer loyalty discussed in this article is also aimed at loyalty to brands.

Brand

A brand is the degree to which consumers perceive a product and product line, and is a mark added to a good by a manufacturer or distributor. It consists of a name, a noun, a symbol, a symbol, a design or a combination of them. It generally consists of two parts: the brand name and the brand logo.

The essence of a brand is that the brand owner's product, service, or other advantage over its competitors brings equal or greater value to its target audience. These values include: functional benefits and emotional benefits.

A brand is an intangible asset that brings a premium and adds value to its owner. Its carrier is a name, term, symbol, mark or design and its combination that distinguishes it from other competitors' products or services, and the source of value added comes from the impression of its carrier formed in consumers' minds.

The brand carries more recognition of its products and services by a part of the population, and is a product derived from the mutual friction between the brand owner and the customer's purchasing behavior.

END

今天的分享就到這里了，如果您對文章有獨特的想法，歡迎給我們留言。讓我們相約明天，祝您今天過得開心快樂！

That's all for today's sharing. If you have a unique idea about the article, please leave us a message, and let us meet tomorrow. I wish you a nice day!

參考資料：Deepl翻譯、百度

參考文獻：

孫中苗,徐琪,史保莉.區塊鏈技術驅動下不同消費者類型的供應鏈最優定價決策[J].管理學報,2021,18(09):1382-1391.

本文由LearningYard學苑整理并發出，如有侵權請在后臺留言溝通！